CUSTO BARCELONA flagship, London
DEARDESIGN STUDIO.
Design, Branding.
Custo Barcelona opened its first store in London, at the Westfield Stratford City shopping Center, in the times of the Olympic Games in 2012.
Our concept proposal was to travel back to the most inner essence of the brand: the Mediterranean. Under this theme we travel further a physical place, it is about a certain light or colour, a way of being, acting, relating, a way of life.
Attitude, Emotion, Experience, Community and Contrast, are for the studio the new brand attributes that must accompany the the firm within its new strategic plan in order to create the difference.
